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(Continued)     The RFS Newsletter, February 5, 2005. Page 8
In news on Thursday, Los Angeles-based search engine marketing professional Jessie Stricchiola seems to have inherited the position of industry pay-per-click fraud expert since she first wrote about it back in 2002. “There may be multi-million dollar companies who aren’t crying about it, but they’re sure really tired of it. And to some of them it might just be another bunch of spread sheets and budgets. But to the smaller advertisers, this is their livelihood. They can’t afford to bleed $10,000 a month!”

Having recently been subjected to click fraud on a minor scale personally, and on a much larger scale with two of my clients, I contacted Jessie to get her expert opinion on just how big the whole click fraud issue is. And to find out what can be done to detect it and attempt to prevent it, if anything at all. There’s a lot more to click fraud than just the act of somebody clicking on another advertiser’s advert at a search engine.

It’s actually much more complex and devious. Generally speaking, there are two different kinds of click fraud (there’s also "impression" fraud which affects only Google advertisers and differs from pure click fraud).

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