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(Continued)     The RFS Newsletter, February 5, 2005. Page 7
Like all desktop search engines, the Blinkx software runs on the user’s computer and indexes the contents: word-processing documents, e-mails, and so forth. Once that’s done, the software “reads” whatever the user is working on—basically anything with text—and matches the pattern of words in that file with those in files stored on the hard drive and on the Internet.

In its new Search Users and Usage Report, eMarketer explores the behavior and attitudes of various search users, the same people that monetize search by their clicks on paid advertisements. "I think a lot of search and advertising professionals are going to be surprised," says David Hallerman, eMarketer Senior Analyst and author of the report.

"The good news is that the growth of paid search ad spending is flattening out," he says. "Yes, you heard me right. That's good news. In an industry once-burned by bubble-and-burst expansion, Internet advertising is best served when its most effective vehicles show steady, and less hyped growth." (ed. note: personally, I don't agree with Hallerman).

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