The Rank for $ales Search Engine Marketing Newsletter

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(Continued) The RFS Newsletter, February 5, 2005. Page 6
Analysts were expecting Google to report pro forma earnings, which do not include stock compensation expenses and other charges, of 77 cents per share. Revenues came in at $1.03 billion for the quarter, up more than 100 percent from a year ago. Excluding traffic acquisition costs (TAC), the portion of advertising revenue that Google shares with partners, sales came in at $654 million, ahead of the Wall Street consensus estimate of $592 million.

In news on Wednesday, Google and Yahoo are competing to make the best desktop search engine. Attempting to keep up in this race is Blinkx of San Francisco. The startup’s software turns search on its head: instead of waiting for the user to type keywords in a query box, the software monitors what the user is working on and automatically supplies links to relevant content from the local hard drive and the Web.

The race heated up in October with the release of Google’s desktop search engine. Since then, MSN, Ask Jeeves, and Yahoo have come out with competing products. But even last summer, Blinkx had its software ready to download. It has since accumulated a million active users.

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