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(Continued) The RFS Newsletter, February 5, 2005. Page 3
In other developments on Monday, the results for BrandChannel’s 4th annual Readers’ Choice Awards for brand of the year show that Google is now the second most popular brand, behind Apple Computers. Other winners in this year’s top brands survey include Sony, Pixar, Ikea and Al Jazeera (!- Wow, really?). Google being bumped down a position by Apple after the search giant sat on top of the branding heap after two years was not the only surprise of the Brandchannel Awards.

Al Jazeera, the Arab News Channel, made a first time ever addition to the hoursehold name list. “With all the news from Iraq and Afghanistan and the ‘war on terror’, a lot of people are really tuned into the news and the major news sources have a western bias,” said Brandchannel editor Robin Rusch.

In news on Tuesday, and while Google was preparing to deliver its fourth-quarter results after the market closed that day, there was some confidence among analysts that Google could surpass general consensus estimates, as Yahoo did last month.

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