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(Continued) The RFS Newsletter, February 5, 2005. Page 18 
Will Yahoo offer contextual advertising to site owners? 
This week, Yahoo started offering contextual search, designed to assist people in finding more relevant content on the Internet. The Y!Q service offers "contextual" search that analyzes the page being read and gives a list of related search results. So far, the uncontested leader in contextual search has been Google-- they practically 'wrote the book' on contextual search. However, now that Yahoo is offering the same feature, it opens up a whole new range of opportunities for the company run by Terry Semel, a man I happen to admire and respect. Google's AdSense program and its success and popularity is based on one important thing: contextual search. AdSense would'nt be what it is without relevant and targeted ads being served on specific content. This is basically what attracts a person to click on the ads in the first place. Now that Yahoo offers the same contextual search features that Google has, does this mean Yahoo might soon be able to offer contextual advertising very similar to Google's AdSense program? It would in fact be nice if they did. This could even possibly drive the price down on some of the most expensive keywords advertisers are already paying for, either through Google's AdWords or Overture's PPC program. As in any other industry, competition is always healthy and keeps overall prices in line with reality. In this case, reality is what the market will bear for relevant keywords, in a targeted market. But if there's a new player offering an additional option to advertisers, this could drive some prices down, as the law of supply and demand kicks in. It will be interesting to follow this development closely, as the competition is greatly heating up between the three biggest search engines: Google, Yahoo and now the new MSN. Well, that's it for today. Thanks for being here and I will see you all next week. Have a great weekend everybody! Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Serge Thibodeau, editor Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 3 14 15 16 17 18 Subscribe to the free Rank for Sales Weekly Newsletter Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
