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(Continued) The RFS Newsletter, February 5, 2005. Page 17

In the first 4 or 5 listings that come up, they then click on the link that will bring them to a website that sells that product. It is also conservatively estimated that about 20% of the people that click on one of those websites will actually buy the product. These statistics are really impressive and prove that trademarks work, not just in TV advertising, but equally as well on the Internet. Click here to read the complete article.

2) Tracking ROI in Search Engine Marketing

With today’s competitive markets, accurately tracking your search engine marketing ROI is more important than ever. Whether you are using an in-house solution your company developed, or if you are using a third-party solution, carefully measuring your results could make or break your online ad budget. Independently of which tracking solution or Web analytics package you use, in the end, you can make your data more valuable and more useful if you follow a few simple steps. Click here to read the whole article.

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Leasing links will greatly increase your visibility in the search engines

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