The Rank for $ales Search Engine Marketing Newsletter

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(Continued) The RFS Newsletter, February 5, 2005. Page 16

Our two featured articles for the week ending Feb. 4, 2005:

1) Search Engine Marketing and Trademark Issues

In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. In fact, the direct response television ad industry estimates that about 21% of consumers watching commercials on TV, type the brand name of the product directly in the search box on Google or Yahoo, etc.

<<< P. page Next: 20% of the people that click on trademark sites will buy >>>>>

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A marketing blog will significantly increase your site visibility and sales.

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