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(Continued) The RFS Newsletter, February 5, 2005. Page 15

What should you be doing in the mean time? As you're waiting for the sandbox effect to go away, and as you are hoping for your "sandboxed site" (Imagine me trying to explain this to my 80-year old father!) to move out of all that sand, one thing you SHOULD be concentrating on is building great and new content for that shiny new site of your's.

Remember the old adage in real estate: Location, Location, Location? In SEO, it's Content, Content, Content! Build as many good pages that are content-relevant, professionally-written, rich with your right keywords, without going overboard with too much keyword density, build a great homepage, a good sitemap, that will help your users as well as the search engines, and I guarantee you your site should be doing very good after its 'sandboxing days' are over, or my name isn't Serge Thibodeau!

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