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(Continued) The RFS Newsletter, February 5, 2005. Page 11

Factors of Growth Rashtchy feels they are revenue drivers fueling the growth:

• The increasing use of search by big business
• A second wave of small business just discovering search
• The international growth of search
• Discovery of the branding value of search
• The growth of contextual search (local search perhaps poised to take over)

In addition, he sees four immediate and fundamental drivers of search growth. He collectively refers to them as T.C.P.C. Traffic - More people doing more searches, especially commercial searches Coverage, etc. The whole article was written by Gord Hotchkiss and makes for very good reading.

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Leasing links will greatly increase your visibility in the search engines

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