Remember that a page that is three or more years old will ALWAYS rank better than one that is a year or less

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(Continued) The RFS Newsletter, Jan. 24, 2008. Page 16

So what can you do about this? It's very simple; on the pages that went down in your site, simply review them carefully. There has to be something that went wrong. Maybe the page needs additional text be added to it. If you do that, make sure that your text is highly relevant and that your keywords have been carefully researched using WordTracker. Also, how old is that page? Remember that a page that is three or more years old will ALWAYS rank better than one that is a year or less. Hope that helps.

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