Andy Beal said the numbers were never accurate, despite many years of trying to apply a multiplier that would lead to a representation of actual search queries

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(Continued) The RFS Newsletter, Jan. 27, 2007. Page 6
Over time, other tools then became popular as industry leaders criticized the overall accuracy of Yahoo's tool as far as estimated volume as well as the editorial aspect. Today, pragmatists such as Andrew Wagner of TrafficBuyer Digital still agree that the tool is both directional and helpful. Andy Beal of MarketingPilgrim said, “the numbers were never accurate, despite our many years of trying to apply a multiplier that would lead to a fair representation of actual search frequencies.”

Kevin Lee also agreed: “the data was always taken with a grain of salt, but having counts presented, even when they were obviously inaccurate, brought the data to life.” It wasn’t until some in the industry held 'Search 101' seminars that they realized just how much the Yahoo keyword suggestion tool had aged. At certain times, it didn’t even make any sense at all! On a call with some Yahoo employees, some of the greatest fears were confirmed: Yahoo will no longer support it in the near future.

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