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(Continued)     The RFS Newsletter, Jan. 27, 2007. Page 5
Overall, letting them choose the right keyword was powerful.” While John Battelle’s concept of “the database of intentions” might be based on what is under Google’s system, it was Overture (now Yahoo) that first made this data available to everyday people. Yahoo's suggestion tool has been a primary source of research for many a search marketer for pitches, proposals or actual campaigns. For those with dedication, tracking queries over an extended period of time informed seasonality, changing consumer tastes or even the search effect of offline media campaigns.

In just a few minutes, you could not only describe the target market’s behavior, but quantify it as well. In the end, it never ceased to amaze those on the other side of the table. Exclamations such as “but why are people searching for that product? We discontinued it two years ago!” quickly materialized into minor consumer behavior revelations.

<< Pr. page     Next: Data taken with a grain of salt >>>

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