Clicking on a derivative generates yet another list of derivatives, displaying a powerful visual of the long tail in just a few moments

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(Continued) The RFS Newsletter, Jan. 27, 2007. Page 4
In news that happened Tuesday, for many years the public Yahoo Inventory Tool (YIT) was frequently criticized for its lack of accuracy. In 2007, and as Yahoo is hinting it will no longer support it, the SEM industry is quickly realizing how relevant the tool was in shaping the industry. Originally dubbed as the Overture Keyword Suggestion Tool, the Internet-based application allowed users to identify the number of times a keyword or search term was queried across the Yahoo network during the previous month.

Specifically, up to a hundred derivatives of this keyword are provided along with search volume. Clicking on a derivative generates yet another list of derivatives, displaying a powerful visual of the long tail in just a few moments. In discussing this popular topic with SEO and SEM industry experts, Kevin Lee of Did-It.com said, “nothing beat the Overture Keyword Suggestion Tool (OKST) for illustrating various keyword queries to search marketers.

<<< Pr. page Next: Letting them choose the right keyword is powerful >>>

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