On a web site, keywords and key phrases are the words on your web pages that need to match search terms in order for your site to drive targeted traffic to your company

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(Continued) The RFS Newsletter, Jan. 27, 2007. Page 16

Our 2 featured articles for the week ending Jan. 26, 2007:

1) Optimizing with relevancy in mind

In the world of search engines, keywords, key phrases and search terms are the important words or phrases that people type into the search box of major search engines, in a desire to rapidly find the products or services that interest them and that are relevant to their needs.

As it pertains to a website, keywords and key phrases are the words on your web pages that need to match these exact search terms in order for your site to drive targeted traffic to your company or online business. Targeted traffic equals interested site visitors which in turn will convert into buying customers.

Please click here to read the article.

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