Condense data and offer it to online advertisers in a way that will help improve their creative approach and media planning

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(Continued) The RFS Newsletter, Jan. 20, 2007. Page 3
Our goal is to condense the combined information and offer it to online advertisers in a fashion that will help improve their creative approach and media planning," says Tacoda CEO, Curt Viebranz. "Using comScore's data, we are already gaining new insights into how advertisers should think about their vertical and online markets. This will undoubtedly advance the advertising experience by years."

In news on Tuesday, when Bill Gates was asked for a plan in beating Google in Web search technology, he gave Microsoft engineers just 100 days to develop a new search portal. "Go with everything you've got" Gates told Stephen Lawler, Microsoft's project leader of the just-formed Virtual Earth team. The development team met Gates' first deadline, as well as other equally important milestones in the two years that ensued.

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