Actionable data that will reveal unique information about Internet audiences

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(Continued) The RFS Newsletter, Jan. 20, 2007. Page 2
The result will be actionable data that will reveal unique information about Internet audiences and will allow online marketers to design stronger media advertising plans and place more relevant marketing messages. "comScore is really delighted to partner with Tacoda by providing our rich anonymous consumer data, including online visitation, e-commerce, and demographic details, in an effort to better enhance the targeting segments available through Tacoda's Audience Networks™ service," says Anthony Psacharopoulos, Senior V.P. of comScore Networks.

He added "this partnership will enable Tacoda to provide information that will transform the way brand advertisers think about online media." "This is the first real deal that integrates two of the largest repositories of knowledge about online consumer behavior.

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