By advertising on smaller sites companies can reach a highly engaged consumer with a specific message

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(Continued) The RFS Newsletter, Jan. 20, 2007. Page 11
"By advertising on smaller sites (those that consumers are visiting based on their personal interests) companies can reach a highly engaged consumer with a specific (read relevant) message that relates to a subject that is important to them," added Crandall. Internet advertisers and marketers should seriously consider placing at least a portion of their Internet ad budgets aside for experimenting with niche site placements.

In news on Wednesday, comScore Networks released its latest monthly qSearch analysis of search engines. Last month, sites owned by Google captured more than 47 percent of the total U.S. search market, gaining 0.4 share points from Nov. 2006.

<< Pr. page Next: Yahoo's search market share stagnant >>

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