Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 28, 2006 edition

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(Continued) The RFS Newsletter, Jan. 28, 2006. Page 4
Deckers Outdoor Corp., Ritz Interactive, Carl Kucher Enterprises, Hardees and several other large firms already use Google Analytics. Corporate America's use of Google Analytics is surprising because longtime Web analytics executives thought only small and midsize businesses would take advantage of Google's free Web analytics service when it was announced in November. Google charged $199 a month for it previously. "Google is going after a different type of client -- Fortune 1000 companies -- than we are," Lisa Wehr, CEO of SEO firm Oneupweb, Lake Leelanau, MI, told DM News at the time.

However, that may be changing. A Google executive said many large enterprise customers requested Google Analytics so Google decided to outsource some of that work. "We have a very high interest and demand from the high end of the market," said Brett Crosby, product marketing manager of Google Analytics. "Sometimes the high end moves a little more slowly. I have been surprised how quickly they have moved to Google Analytics." Explaining the ZAAZ partnership, Crosby said Google wants not only to increase advertisers' use of Web analytics, but also help them use the data gathered. "We won't improve the Web if they don't use the data," he said. "They ZAAZ focus on using Web analytics data for making improvements to your site and your online marketing."

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