Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 28, 2006 edition

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(Continued) The RFS Newsletter, Jan. 28, 2006. Page 3
In news on Tuesday, Yahoo is slowly preparing its solution to compete head-on with Google's AdSense. Instead of letting mass publishers apply for and automatically receive Yahoo Publisher Network accounts, Yahoo is inviting samples of United States based publishers which fit into certain advertising categories. Such ’smart growth’ tactics by Yahoo are leading to the monitoring of ROI and controlled reach of Yahoo Search Marketing advertiser ads, as Yahoo is taking the quality approach as opposed to quantity.

For example, Yahoo is following a strict editorial review process which includes: editorial review and assessment on quality of publisher, no hate or adult related sites, higher standard of quality sites, size of the site, how vertical or niche is the site. With somewhere around 3,000 quality publishers currently serving YPN advertisements on their sites and in their RSS feeds, Yahoo has spent the past two quarters planning expansion of the network in what is gearing up to be an active year in the world of site monetizing.

In news on Wednesday, Google is to work with Web analytics firm ZAAZ. For a fee, the two companies will provide services beyond what Google Analytics otherwise offers.

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