Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 21, 2006 edition

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(Continued) The RFS Newsletter, Jan. 21, 2006. Page 4
In news on Wednesday, BuzzMetrics announced an agreement in principle under which it will acquire Intelliseek. Both BuzzMetrics and Intelliseek are the recognized leaders in helping Fortune 1,000 companies listen to, measure and act upon the consumer dialogue affecting their markets. The firms' powerful technologies mine publicly archived online sources including blogs and discussion forums to collect and transform large volumes of unaided conversations into actionable consumer insights.

Upon closing of the acquisition, the combined company, BuzzMetrics, Inc., will operate under the "Nielsen BuzzMetrics" brand and be headquartered in New York. Backed by VNU, the Nielsen BuzzMetrics service will bring together the advanced technologies and client relationships of Intelliseek, developed over the past nine years, with the linguistic technologies and client-service expertise of BuzzMetrics. The Nielsen BuzzMetrics service will fully leverage the strategic and financial backing of VNU, parent to such renowned research names as ACNielsen and Nielsen Media Research. VNU will become a majority shareholder in the new BuzzMetrics with 50.1 percent ownership. The deal marks the third in a series of word-of-mouth research investments supported by VNU. In February 2005, VNU acquired an equity interest in Israeli-based Trendum, a leader in media and linguistic analysis technologies. In September 2005, Trendum acquired BuzzMetrics, and the new company adopted the BuzzMetrics name.

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