Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 21, 2006 edition

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(Continued) The RFS Newsletter, Jan. 21, 2006. Page 2
The Quaero project has been played up to be a pet project of French President Jacques Chirac who told the media last week “We must take up the challenge posed by the American giants Google and Yahoo. For that, it will launch a European search engine, Quaero.” The media hoopla around the event and questions as to the direction of Quaero led to Thomson’s (Thomson.net is leading the Quaero project) chairman, Frank Dangeard, to declare a “news blackout", which then led to the Quaero project’s website to be taken offline.

A Thomson spokesperson told the media “There’s been a lot of noise and our chairman decided we should stop making any comments until a more official press event”

Thankfully, Google (yes, the US super giant) has the pages cached and some of the press releases are still available, in French. Here is a rundown from Thomson.net on the mission of Quaero, dubbed Multimedia Content Search Evolution. Due to multimedia content volume explosion, caused by recent and successive technology breakthroughs, as well as new consumer modes, industry needs to provide new multimedia search solutions.

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