Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 21, 2006 edition

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(Continued) The RFS Newsletter, Jan. 21, 2006. Page 17

2) Is it OK to rent or lease links? Should you do it?

The subject of buying one-way links is a controversial subject at best. A lot has been said about it in the past and even today. Depending to whom you talk to, you are likely to get opinions that range from “don’t do it” to “it’s now OK to do it”. So what’s the average site owner or small business to do?

Look at it from a business perspective point of view. If some search engines look at it from an advertiser’s point of view, then maybe that’s how you should look at it too.

In the last two years, we have had (and continue to have) an increasingly higher number of clients and people that contact us to buy one-way links from other sites. So the question is: Should you do it? Is it ‘safe’ to do it in this conjecture?

Please click here to read the article.

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Leasing links will greatly increase your visibility in the search engines

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