Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 14, 2006 edition

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(Continued) The RFS Newsletter, Jan. 14, 2006. Page 6
Sony is also trying to invigorate demand for e-books. At CES, it launched a new portable device to read e-books and announced deals with major publishers to sell them online. Asked if Google would consider doing something similar, Google CEO Eric Schmidt said: "Subject to permission from the copyright holder, yes. I want to be clear on that."

In news on Thursday, Google said it is working to patent a wireless marketing method that would allow users to dial an advertiser's phone number with a single click. This is according to a U.S. Patent & Trademark Office application published last week. The document outlines a mobile marketing strategy that delivers advertisements that include clickable phone numbers. "The present invention concerns adapting an online ad environment to make ads more useful for devices with call functionality, and/or a limited ability to render Web pages in a manner more satisfying to a user such as mobile phones for example," according to the document. "When such an ad is selected (e.g., via a button click), instead of loading a document (e.g., Web page) for rendering, a telephone number associated with the ad by an advertiser is automatically dialed."

A Google representative was not immediately available to comment. The application highlights the increasingly cut-throat mobile search and marketing space, where more than a half dozen firms are seeking to gain a foothold.

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