Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 14, 2006 edition

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(Continued) The RFS Newsletter, Jan. 14, 2006. Page 2
comScore's report reveals Yahoo and MSN are trailing Google with a considerable difference. Specific findings from the November monthly analysis include:

-- Americans conducted 5.15 billion searches online during November 2005, up 9 percent from November 2004.

-- Google Sites garnered the most searches in November 2005 with 2.05 billion searches measured, followed by Yahoo Sites (1.52 billion searches), MSN-Microsoft Sites (728.8 million searches), Time Warner Network (446 million searches), and Ask Jeeves (336.3 million searches).

-- Yahoo and Google continued to battle for supremacy in the toolbar search arena. Yahoo Sites received 48.5 percent of toolbar searches, edging out Google's 46.4 percent share. While Yahoo's competitive edge is noteworthy, toolbar search activity represented only 12 percent of total searches in November.

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