Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 14, 2006 edition

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(Continued) The RFS Newsletter, Jan. 14, 2006. Page 17

2) The great importance of the right keyword density (or frequency)

Improving the keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the search engine results pages. To better explain this reasoning, we will refer to a keyword as a word that your typical web surfer will input in the search box when searching for specific information about a product or service.

The true definition of keyword density is the ratio of the word that is being searched for, ie the keyword, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length.

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