Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, January 14, 2006 edition

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(Continued) The RFS Newsletter, Jan. 14, 2006. Page 14

Latent semantic indexing can also be used to look at the link profile of your website. If all your links are heavy in a few particular phrases and light on other similar phrases then your site may not rank as well.

But wait! There's more... Have you heard about the Google Sandbox? The concept of “Google Sandboxing” has become synonymous with “the darn thing won’t rank” or whatever. The Sandbox idea is based upon sites with inadequate perceived trust taking longer to rank well. Latent semantic indexing is just another piece of the algorithm, though many sites will significantly shift in rankings due to it.

How can the Google Sandbox affect a site? Well, for a little over a year now, every, I mean EVERY new website launched on the Internet today is placed by Google in a "sandbox" (for lack of a better word). What does it mean? It simply means that, no matter how many links point to a new site, and even if these links ar PR 9 or 10 (!), the site simply won't be found in the SERP's. How long does that last? Anywhere from one to three months, sometimes more.

<<< Pr. page Next: Don't get 500 links on the first month you launch a site >>>

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